Key Points
Walmart is rolling out digital shelf labels and expects the technology to be in all U.S. stores by year’s end. Kroger also has begun experimenting with the technology.
The nation’s largest retailer says the digital price tags help associates do their jobs better and stresses that prices on items will be exactly the same for every consumer in every store.
Some legislators are wary of the technology’s potential to be used in dynamic pricing models that disadvantage consumers, with Sens. Jeff Merkley (D-Ore.) and Ben Ray Luján (D-N.M.) introducing a bill to ban it.
We have had them for a while and honestly they are harder to read. If they are like what we have which is like a mini kindle, darker grey font on a light grey background. So if you arent looking at the correct abgle they are harder to read. In the beginning in supermarkets if something was on special they would reduce the font to put the extra information on it such as normal price and savibg etc. They thankfully now have different colour borders or paper tags for specials making them easier to see. If they were twice the size I would be happier.